From Outsourced Dialling to Strategic Growth Partner
What Sentra Did
Sentra transformed a standard outbound dialling function into a comprehensive data driven growth engine. By optimising the client’s internal CRM and refining their data capture strategy, we moved beyond simple execution to become a proactive extension of their leadership team.
The Challenge
Cheetham Jackson initially required a reliable outsourced dialling service to maintain consistent market reach. However, their internal systems and data structures were not fully optimised to handle the resulting insights, leading to missed opportunities in efficiency and service levels.
The Diagnosis
Upon integration, Sentra identified that the primary bottleneck was not just the volume of calls, but the quality of the data being captured and how it flowed through the CRM. Without a refined technical foundation, the sales effort was working harder rather than smarter.
The Approach
We deployed the Amplify methodology with a roll up the sleeves consultancy mindset:
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CRM Refinement: Reengineered the CRM system to ensure seamless lead flow and tracking.
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Data Architecture: Advised on and implemented new data point requirements to capture deeper prospect insights.
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Proactive Strategy: Shifted the engagement from a reactive retained agreement to a proactive partnership, recommending operational improvements in real time.
The Results
The partnership delivered measurable improvements in both operational efficiency and overall service levels. By aligning Sentra’s Amplify engine with the specific goals of Cheetham Jackson, the client gained a predictable high performance outbound function that acts as an invaluable extension of their own team.
“Sentra has genuinely made life easier for us at Cheetham Jackson, and we consider them an invaluable extension of our team.”