DATA & INTELLIGENCE
Know exactly where to grow.
Better GTM starts with better intelligence. Sentra builds the data layer behind modern B2B growth: defining the market, finding the right organisations and people, resolving identities, enriching records and identifying the signals that make an opportunity worth acting on.
THE DATA LAYER
A list tells you who exists. Intelligence tells you who matters.
We combine structured data, enrichment, web research, AI and commercial judgement to turn fragmented information into sales-ready intelligence.
01
Market & TAM Mapping
Define the addressable market around your real commercial logic rather than broad job titles or database filters.
02
Identity & Enrichment
Resolve the right people and enrich them with the contact and company intelligence needed for activation.
03
Signals & Research
Layer in commercial triggers, bespoke research and AI-assisted classification so your team knows why an opportunity matters now.
HOW WE THINK ABOUT DATA
Identity first. Enrichment second. Activation only when the evidence is strong enough.
The goal is not maximum completion at any cost. It is usable intelligence your commercial team can trust. Where matching is uncertain, the workflow should keep researching, route for review or leave the record unresolved rather than guess.
01 — DEFINE
Commercial logic
Translate the ICP, exclusions, signals and priorities into explicit data rules.
02 — FIND
Source the market
Combine the right sources rather than forcing one database to answer every question.
03 — RESOLVE
Verify identity
Cross-check evidence and apply confidence gates before releasing identities.
04 — ENRICH
Make it actionable
Add the contact and commercial intelligence required for the next action.
ENGINEERED FOR YOUR MARKET
Not another static data subscription.
The right data workflow depends on what your business is trying to achieve. Sentra can deliver the intelligence into your existing stack, engineer a repeatable workflow around it or connect it directly to managed activation.
Deliver the intelligence
Clean, structured and commercially relevant data your team can use in its existing sales motion.
Build the engine
Turn the requirement into an always-on workflow that sources, researches, verifies, enriches and routes opportunities automatically.
EXAMPLE
From a Companies House record to a sales-ready opportunity.
Our New Incorporation engine captures newly incorporated businesses, resolves the people behind them, verifies identity, enriches the opportunity and prepares it for activation.
START WITH THE REQUIREMENT
What would your sales team know if the data problem disappeared?
Bring us the market, signal or research problem. We’ll map the commercial logic and determine how to turn it into a usable data system.